Are you searching for innovations in the Sri Lankan context?

 LBMCG cylinders - Metal Cutting Gas product 

This is a real innovation in the field of energy in Sri Lanka and it is a new alternative metal cutting technology. In Sri Lankan context most of the metal cutting equipment are based on Oxy–Acetylene mixture and since it is expensive than the new solution (LBMCG). This may become a vital innovative product for a country like Sri Lanka.

In January 2011,LAUGFS Gas PLC entered in to a strategic partnership with the Indian government owned( Fortune 500 company) Baharat Petroleum to introduce co-branded Metal Cutting Gas product to the Sri Lankan market. Accordingly, company introduced LAUGFS Baharat Metal Cutting Gas (LBMCG) in a yellow cylinder with a red band. LBMCG cylinders are available in a range of pack sizes 37.5kg 12.5kg and 5kg to suit specific requirements of the customers.

Following are the key characteristics of the product( with compared to the traditional solutions.)

1.      Cost effective (cost benefit is More than 25%)
2.      Better surface can be obtained after metal cutting
3.      User friendly, Non -toxic and safer than acetylene
4.      Assist to reduce cylinder inventories
5.    Can use for thicker metals(e.g. 12 inch)  

Key terms 

Strategic partnership - an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve: A way of breaking into the market would be to form a strategic partnership with a large player that is already successful in the sector.

Co- Branding - two companies form an alliance to work together, creating marketing synergy and it also called as Brand partnership.

References

http://dictionary.cambridge.org/dictionary/business-english

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